Improving the visibility of a website in the organic results of the search engine (Google), so that it attracts more visitors and obtains a better position in relevant searches;
Relevant and attractive meta titles;
Social Media Mentions, Blogs and Websites;
Consumer-oriented meta descriptions with a focus on competitive advantages;
Loading speed on the desktop has been a ranking factor since 2010, and in 2018 mobile speed also became a ranking factor;
Browsing safety by implementing the SSL certificate.